Office of Diversity Outreach and Development
MISSION: Recruit, retain, and develop students from underrepresented and diverse populations to help them successfully navigate the college process from admission through graduate school and career achievement.
VISION: To be exemplary in our collective commitment to preparing our EHHS and local community members to meet the ever-changing diversity needs of our society, thus reducing barriers to learning and education.
The Office of Diversity Outreach and Development staff came to me facing several challenges with their existing webpage. They had out-of-date, unresponsive design elements and an overall repetitive site structure that hadn't been touched since 2019.
To simplify the navigation and make for a better user experience, I looked into the content visitors were coming to the site to find. I then matched the visitor goals with the office's mission and vision to ensure the new structure and flow addressed the needs of the university, college, and office.
I created a fresh take on the website design using updated photography and featured content. Call to Action boxes on the homepage are made for quick and easy navigation. I removed outdated content and personalized the page to showcase their innovative programming within the college, university, and community.
Gerald H. Read Center for International & Intercultural Education
The Gerald H. Read Center for International & Intercultural Education serves as a catalyst for the advancement of international and intercultural education.
MISSION: The Gerald H. Read Center for International & Intercultural Education (CIIE) is a resource for students and faculty of the College of Education, Health and Human Services and to the greater Kent and world community.
In early 2023, I was asked to join the Marketing Committee for the Gerald H. Read Center for International and Intercultural Education. The Professional Advisory Board, comprising members from around the world in several different professions, was visiting Kent, Ohio for the yearly meeting. I was able to meet with them to develop a plan of action to rebrand the CIIE website in the years leading up to the 40th anniversary of the opening of the Center.
Like the Office of Diversity Outreach and Development's website, the CIIE site utilized out-of-date elements and unresponsive design. The Center aims to position itself as the premier international and intercultural education center in the United States, so with that in mind, I orchestrated a redesign that showcased the mission of the Center front and center.
New Call to Action boxes made navigation easy for current and prospective students and international scholars.
